Sunday 20 January 2013

PR #1: Hudson moves to William Grant and Sons in Australia

While this blog will never become solely an outlet for press releases, as I mentioned from the outset, from time to time I do plan to include the odd press release, particularly if I think it's of note to you fine readers (and particularly if it relates to the Australian whisky scene). So on that note...
William Grant & Sons Australia have recently announced that the Hudson range of American whiskies (which you may been lucky enough to try if you visited Whisky Live last year) have transferred from Vanguard Luxury Brands to WG&S.

For those of you not familiar with Hudson, it's a range of craft whiskey distilled by New York based distiller Tuthilltown Spirits Company, consisting of two Bourbons, a Single Malt, Rye Whiskey and Corn Whiskey. Bottles are sold in 350mL format and, speaking from experience tasting the Bourbons, Rye and Single Malt, are all excellent whiskies produced with extensive experience and care.

To quote the WG&S press release:

Vanguard Luxury Brands based in Coogee and managed by James France, has been handling the brand in the Australian market for the past three years - taking it on prior to William Grant & Sons ownership - and has been successful in seeding the range into many of Australia’s top bars.
Said Brian Sharp, general manager of William Grant & Sons Australia, “James and the team at Vanguard have built a solid platform for Hudson in Australia. We are very pleased with the great job they’ve done to place Hudson carefully into high end on and off trade outlets, nationally. We sat down with James and agreed that it made sense for all if we were to take Hudson back into our own portfolio and release Vanguard to go ahead with the other projects and brands they’ve been keen to get started on.”

WG&S Australia plan to focus efforts on the Baby Bourbon and Manhattan Rye, and we can only hope this means seeing these in more bars and bottles hops in the near future.

 - Martin.

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