"...All eight iconic cities (Sydney, Amsterdam, Bangkok, Dublin, London, Moscow, Paris and Singapore) have been honoured with a bespoke Jameson¹s label as part of this limited collection of travel exclusives. The special Sydney edition of Jameson is now available for a limited time as SYD Tax & Duty Free at $38.99.
When consumers purchase a bottle from the "Love the City" range, they are invited to enter a Facebook photo competition for a chance to win a retro-inspired travel trunk, which doubles up as a drinks cabinet and contains all eight "Love The City" limited editions along with four bottles of Jameson Original. They just have to post a picture of their limited edition bottle or the city they love on Facebook at www.jamesonwhiskey.com/cityedition"Granted the liquid inside is standard Jameson, but these sort of releases are a fun way to engage fans in a specific region, and at $38.99 it's not exactly going to break the bank.
"The CCWC is a consumer-based group of like-minded individuals who all have an appreciation of whisky and wish to try, learn about and discover their favourite drams. It is a two part offering focussing on enjoying whisky, with education a secondary thought.
The Wild Rovers back bar plays host to over a hundred whiskies from around the world and some these are featured in a personalised card called ‘your inventory of whiskies’. Your Inventory is a personal checklist of 50 drams gracing The Wild Rovers back bar. One of each need to be purchased in order to qualify as a ‘Buff’, giving access to purchase from The Wild Rovers ‘reserve selection’ made up of rare, hard to find whiskeys at a massively discounted rate. There are also benefits to signing up your friends and colleagues including passes to whisk(e)y events and bottles of the Co-operatives favourite drams.
The second part to the CCWC is a tasting event focussed on developing each persons interest with offering an experience rather than simply a tasting. Both international and domestic guests from the wide whiskey world are invited to present to the Co-op each month. It will most likely be on the first Monday of each month, or whenever the international presenters are in the country.
A joining fee of $25 includes a shot of either Bushmills 21yo Madeira Wood or Balvenie 14yo Roasted Malt that can be checked off Your Inventory of Whiskies, invitations to the monthly tasting event and opportunities to receive bottles of Whiskey through the ambassador program.
For more information regarding the upcoming launch of the Campbell Corner Whisk(e)y Co-operative please email firstname.lastname@example.org."No word yet on what the massively discounted rate is, but given you have to work through 50 drams to get there, presumably it'll be decent.
The Macallan has unveiled The 1824 Series, a range showcasing two of its greatest strengths; oak sherry casks and natural colour. The luxury single malt whisky brand, distributed by Beam Global Australia, is delighted to launch three expressions in October including Amber, Sienna and Ruby.
Grounded in an unwavering commitment to sourcing the very best oak sherry casks, the most expensive in the industry, The 1824 Series showcases the signature style of The Macallan, embracing the defining elements which have made it one of the world’s truly great single malts.
Bob Dalgarno, The Macallan Whisky Maker, has created expressions by identifying the natural colour formed during maturation in different casks types to create the character informed by these colours. The expressions are Amber, Sienna and Ruby, all names reflecting the actual colour of the whiskies in the range, but also describing naturally occurring mineral and metals.
This innovative approach to whisky making is the first to derive the final character from the natural colours drawn into The Macallan from the oak sherry casks over the years of maturation. It has allowed Bob Dalgarno to assess the broadest range of casks delivering an unrivalled range of natural colours. The casks chosen for the range deliver a gradation of colour from light to dark, with the wood character defining each expression’s flavour, moving from lighter, lemon citrus to richer, dried fruit notes. As the whiskies become darker and richer, so the pool of casks able to deliver this character becomes smaller and rarer.
Bob Dalgarno, Whisky Maker, The Macallan, said, “The Macallan world of colour is the true inspiration of the 1824 Series. Using colour to drive and define a whisky differs dramatically from the conventional age approach, allowing us to explore different casks and take a more flexible approach to our stock. We have been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. For me, the key thought in this range is that great single malt doesn’t need to be 30 years old to taste like a 30 year old.”
By drawing on his broadest range of skills in cask selection, Bob has been unshackled by the need to draw on casks selected first and foremost for their age. His expert skills ensure consistency through the effective management and selection of the casks which provide the spectrum of natural colour and character essential to The Macallan.
Commenting on this latest innovation, Ken Grier, Director of Malts, Edrington said “As some 60% of the aroma and flavour of The Macallan derives from the oak maturation casks, this new range is a genuine opportunity to demonstrate the critical role of these exceptional casks and also to challenge perceptions about bottling at arbitrary ages. Taking colour as the basis for shaping these whiskies, an industry first, is testimony both to the innovative approach to whisky making and to the long experience of our Whisky Maker. This truly is Bob’s work at its very best.”
Cheryl Tang, Brand Manager, Beam Global Australia states “The 1824 Series showcases its signature style of The Macallan, embracing the defining elements of natural colour and exceptional sherry casks which have made it one of the world’s truly great single malts. The series is one of the most anticipated new releases in whisky times and we are excited to introduce the Amber, Sienna and Ruby to the Australian market.”
The Macallan 1824 Series will be available in major liquor outlets and leading bars nationally from November 2013. RRP for the 700ml series are; The Macallan 1824 Amber, $105 per bottle, The Macallan 1824 Sienna, $160 per bottle and The Macallan 1824 Ruby, $220 per bottle.