Wednesday, 19 February 2014

Chivas Regal x SpaQ Partnership Launch

Kicking off the whisky event calendar for 2014, this Monday night Pernod Ricard hosted a launch event at Sydney's QT Hotel to celebrate Chivas Regal's new partnership with QT's SpaQ. Having attended some pretty fantastic Pernod Ricard events in 2013, Steph and I were looking forward to what was in store.

The event was to celebrate the recent partnership between Chivas Regal and SpaQ, whereby gentleman visiting SpaQ for treatments (which range from traditional wet shaves through to massages and hair cuts) will be able to enjoy a Chivas 12 or 18 before, during or after their treatment.

 

Makes a lot of sense, really. The Barber Shop popularised the idea of enjoying a tipple with your barber visit in Sydney, and with the QT Hotel being a licenced premises already, it was an obvious and easy move. Having enjoyed SpaQ's "The Don" shave last year (as part of a weekend-long 30th present thanks to Steph), I speak from experience when I say the treatments are first-rate. Sipping on a whisky could only add to the enjoyment.


The event drew a mixed crowd of media, celebrities and other whisky/bar folk, and everyone got along famously, enjoying canapes like tarlets of spanner crab, pulled pork burgers and prawn sliders, washed down with whisky sours (mixed by none other than industry stalwart Jason Crawley), Chivas 12 and Chivas 18. Shoe shines and hot towel shaves were available to anyone who felt a little scruffy.

To cap off the night, we were ushered into the SpaQ "Relaxation Room", a refined setting where we sat, chatted and enjoyed Chivas 25 poured by Ben Davidson, brand ambassador with Pernod Ricard.


A pretty fantastic way to kick off the whisky year, really.

Cheers,
 - Steph & Martin.

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