Sunday 22 December 2013

PR #16: Jack Daniels Christmas online hub and Christmas Barrel Tree

Who doesn't love a good Christmas promotion? Especially one involving booze, and especially one that allows Aussies to enter, with some seriously good prizes up for grabs.

For Christmas this year, Jack Daniels have set up an online hub at which, apart from being a beautifully designed site (up for a number of design awards), lets you win a trip to the distillery (with 7 friends!) or one of 5 bottles of "Holiday Select" every day until Christmas.

Holiday Select, you ask?
For the past few years, JD have built a Christmas tree at the distillery in Tennessee, made of JD barrels (140 barrels stacked 8m high). The whiskey from those barrels makes its way into a limited annual release known as "Holiday Select". You can find it at Dan Murphy's for $129.99AUD, or try a dram at a number of good Australian bars listed here.

We'll put our own tasting notes up shortly, but here's what JD have to say about the whiskey:
"Limited edition Holiday Select releases an aroma of rich apple and blackberry tones countered with sweet, heavy oak notes. Apple and oak follow through in the taste, while stronger undercurrents of cinnamon and nutmeg linger warmly long after your sip has finished. "
Personally Steph and I thought this was one of the most impressive bottles of Jack we've seen - similar to the Single Barrel / Silver Select, but with even more impressive packaging and labelling. It would definitely make an impressive Christmas present for any whisk(e)y fan.

The online hub also gives viewers a tour of Jack's office, tips on how to cook / BBQ with Jack, share a Christmas eCard and as mentioned, win a trip to Lynchburg or one of 5 bottles of Holiday Select daily.

 - Martin.

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