Saturday, 28 September 2013

Jack Daniel's - Celebrating Jacktember and "Raising a Jack to Jack"

Last week Brown Forman Australia invited guests to "Raise a Jack to Jack", to celebrate the month known as "Jacktember" at Sydney's brilliant Tokonoma.



No-one knows Jack Daniel's actual birthday, so each year the whole month of September is re-named "Jacktember" and set aside to celebrate Jack's birthday via a range of events around the world. In Sydney, guests enjoyed Jack Daniel's cocktails, Gentleman Jack, and a very special Jack Daniel's cake from Hartsyard (which was incredible), along with a seemingly never-ending stream of Tokonoma's fantastic canapés. 

It was great to meet the broader Brown Forman crew, and share a Jack with a few old friends too. It's good to see that even with the end of the Jack Daniel's Embassy (which was an awesome program), Brown Forman still know how to throw a great party!

Cheers, 
 - Martin. 

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